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Anneka Wells

Anneka Wells

Visitor Attraction Growth Specialist

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    Introducing Beyonk’s weather insights dashboard: Plan ahead and protect your bookingsIntroducing Beyonk’s weather insights dashboard: Plan ahead and protect your bookings
    Anneka WellsAnneka Wells

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    Introducing Beyonk’s weather insights dashboard: Plan ahead and protect your bookings

    Weather forecasts don’t just predict conditions, they shape visitor behaviour. Learn how misleading weather apps impact bookings and how Beyonk’s weather insights help attractions plan ahead, stay visible, and maximise revenue.

    What maize maze operators can learn from their booking dataWhat maize maze operators can learn from their booking data
    Anneka WellsAnneka Wells

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    What maize maze operators can learn from their booking data

    Insights from the 2026 Maize Maze Association Conference analysing real booking data from maize maze operators, revealing trends in mobile bookings, marketing attribution, lead time and visitor behaviour.

    Beyonk Market Insights
    How to turn visitor moments into marketing gold with user generated contentHow to turn visitor moments into marketing gold with user generated content
    Anneka WellsAnneka Wells

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    How to turn visitor moments into marketing gold with user generated content

    Learn how Beyonk’s new UGC feature turns real visitor photos and experiences into high-performing marketing assets, from boosting shop conversions to powering social posts and ads, all with zero extra effort.

    Experience Provider Digital Academy
    What Gen Z and Gen Alpha visitors expect and how your attraction can deliverWhat Gen Z and Gen Alpha visitors expect and how your attraction can deliver
    Anneka WellsAnneka Wells

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    What Gen Z and Gen Alpha visitors expect and how your attraction can deliver

    Gen Z and Gen Alpha are redefining what a “fun day out” looks like. From gamified trails to inclusive quiet zones, discover how your attraction can evolve to meet their expectations and keep families coming back

    Marketing Insights
    How to use postcode heatmapping to supercharge your festive event marketingHow to use postcode heatmapping to supercharge your festive event marketing
    Anneka WellsAnneka Wells

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    How to use postcode heatmapping to supercharge your festive event marketing

    Maximise festive bookings and reduce wasted marketing budget with postcode targeting. Discover how heatmapping your visitor data uncovers high-performing areas and drives ROI this Christmas.

    Experience Provider Digital Academy
    The hidden cost of purchase protection for visitor attractions (and what to do instead)The hidden cost of purchase protection for visitor attractions (and what to do instead)
    Anneka WellsAnneka Wells

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    The hidden cost of purchase protection for visitor attractions (and what to do instead)

    Purchase protection isn’t always the safety net it appears to be. For flexible tickets, it can lower conversions, frustrate visitors, and increase admin. Here’s how to spot when it helps, when it harms, and what attractions can do instead.

    Experience Provider Digital Academy